logo logo

STEM Generation Logo

Size & Spacing

Maintain spacing of at least R around the logo. Where R = 1/3 times the mimimal logo dimension (smaller of logo width and logo height)

R
R
logo
R
R

STEM Generation Icon

Size & Spacing

Maintain spacing of at least r around the brand icon. Where r = 1/3 the unit square around the icon. The unit square is defined by the largest of icon width or height.

r

r

logo

r

r


Brand Icon

Symbol & Iconography

Use the full logo when possible, and the symbol alone for space-constrained applications such as profile images and app icons



Full color

Print

On photo

Variant 1

Variant 2

Variant 3
iphone

Color palette


Background
#e8eeec

Foreground
#3bcbae

Accent 1
#2e3947

Accent 2
#f5f4f5

Accent 3
#63787a
50

RGB
R
232
G
238
B
236
CMYK
C
3
M
0
Y
1
K
7
20

RGB
R
59
G
203
B
174
CMYK
C
71
M
0
Y
14
K
20
10

RGB
46
57
71

CMYK
35
20
0
72
10

RGB
245
244
245

CMYK
0
0
0
4
10

RGB
99
120
122

CMYK
19
2
0
52
rocket

Our Mission

We believe that every child deserves a good education. Across the US, we work tirelessly to help children in poor communities achieve more and realize their full potential. We help underfunded schools get materials, promote STEM education among students, and strive to prepare the next generation of thinkers, believers, and do-ers for success and excellence.

rocket

Buyer persona

Our primary audiences served are children (age 5-13) and young adults (14-18). Most are enrolled in grades K-12. Please incorporate our logo and text accordingly and appropriately.

Typography

Headings

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Subtitle

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Title font
Abril Fatface
Font name
Normal
Font weight
Normal
Font style
Subtitle font
Montserrat
Font name
Normal
Font weight
Normal
Font style
© 2020 STEM Generation Inc