Geometric Sans-serif fonts are clean, simple and convey a sense of modernitySquared-off fonts have a sci-fi feel, an 80s and 90s style of futurismHumanist Sans-serifs are balanced between geometric sans-serifs and calligraphic inspired playfulnessBookish, Traditional, Formal. Transitional serifs represent a classical, timeless styleDidone serifs are exemplified by extreme contrast between thick and thin strokes. Great for fashion, art and design brands.Slab serifs exude strength, reliability and toughnessTypefaces that look like they were hand-writtenDelicate, flowing and beautifulHappy, playful, bubbly